https://www.designedbyolivia.com/home daily 1.0 2026-02-03 https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/f93884db-a8ca-4695-8e0c-072ba2cfdef5/Untitled_Artwork+61.png https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/7d55921c-28dd-4159-995d-d210d25b96ed/PortfolioHeroImg.png https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/0ff0fdcd-4c82-4b10-8ae3-5f014e1babf8/CreditAppExport2.png Home https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/1a1993ff-ea94-4d7c-81a0-adce61f9f99a/Group+2609.png Home https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/1596157151228-JFPG8786GJC2J7T6CSAV/Screen+Shot+2020-07-30+at+2.39.56+PM.png Home https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/1594417617953-QU2K6TIWZ3AL8T3O58WG/EventureRecording.gif Home https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/ba992880-416b-471a-815a-7734730ec56f/3d_Illustration.png Home https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/9d5156a2-789e-4251-8ddf-68d307660991/Group+2222231.png https://www.designedbyolivia.com/about daily 0.75 2025-10-09 https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/1598912347804-8F7P7KP6582JYIVL1PVH/AboutMePhoto.jpg About - Hi, I’m Olivia. I enjoy taking complex problems and making them into something beautiful. Pairing technology and design allows me to find innovative, creative ways to optimize products. Good design is my obsession, and I am passionate about advocating for users. As a lifelong learner, I enjoy seeking out new skills and keeping up to date on trends. I live in Portland, OR and I spend most of my time outside enjoying the Pacific Northwest. You will often find me hiking, doing yoga, trail running, surfing, or kayaking. https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/e4f82c5e-e691-4588-b256-800d6dabd801/HeartHandIcon.png https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/a65e3f8d-efb2-44cc-ba6c-2f203a452dbb/ImprovementIcon.png https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/709b68fd-1caa-4022-8329-42b43854d170/DesignIcon.png https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/11bd41be-710b-45ed-87c3-c309195f7048/PrayerHandsIcon.png https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/9d5156a2-789e-4251-8ddf-68d307660991/Group+2222231.png https://www.designedbyolivia.com/contact daily 0.75 2025-10-09 https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/9d5156a2-789e-4251-8ddf-68d307660991/Group+2222231.png https://www.designedbyolivia.com/nvestiv daily 0.75 2020-11-03 https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/1596225901201-I2D0U2IT1D9TMPATPIQD/NvestivDesktopHomepage2.jpg Nvestiv https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/1596159058772-FD2MQ7HCXN4HWQ1U81GT/DesktopAnalyticsDetail.jpg Nvestiv https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/1596159075687-COO5TAGVWO4ETWFAJ3GO/DesktopAnalyticsExpanded.jpg Nvestiv https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/1596159122344-VI9N6VDSLCAD52ET48MS/ExamplePortfolio.jpg Nvestiv https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/1596159161481-1IXFKEFGPAHZ5LJ2SEAF/SuggestionDetailPage2.jpg Nvestiv https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/1596225158857-XQGOAHIXS4P18N5ZWD7J/NvestivTabletHomepage.jpg Nvestiv https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/1596225655007-XTHGY17TMXR4XV1FW4NM/NvestivMobileMockups.jpg Nvestiv https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/1596212231932-I7VB4PWA7NXSITAEBA2A/NvestivDevices.jpg Nvestiv - Nvestiv Investing in Intelligent Design https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/1596236252498-MF96W4Z1DL6IGRGVVXKA/NvestiveCompetitiveAnalysis.jpg Nvestiv - Research Who is the user: People between the ages of 25-45, all genders, employed with a college education. Competitive analysis: I compared Trade Ideas, Trend Spider, Blackboxstocks, EquBot, Kavout, Robinhood, Etrade, Infinite Alpha, Tech Trader, Algoriz, and Fidelity. Some things they did very well while others could be improved. This research allowed me to learn from their best and improve on their worst. https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/1604443628410-GY99OZGATD4N6KM5HBK7/User_interviews.jpg Nvestiv - User Interviews: People’s attitude toward AI investing mostly fell into four categories, positive, negative, didn’t understand AI, and those who had bigger picture concerns. People who were positive on it seemed genuinely excited about the possibilities of AI and were interested in technology in general. Those who were negative on it seemed like they didn’t care much for technology, and didn’t look towards new innovations to improve their lives or solve their problems. There were also people who didn’t seem to understand or trust AI. Lastly, some of the people worried about the ramifications of AI. Some of the major concerns were loss of jobs, loss of human control over computers, and artificial stock market manipulation. https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/1596224083285-KIFULUJPI92YGJQOW39X/NestivDeviceAnimation4.gif Nvestiv Device Research: While designing this project, I kept in mind what devices the user would most likely use for managing their investments. Although mobile use is on the rise, people are more likely to do important tasks on a desktop computer. Time of day also affects what devices people will be using. People are more likely to be using mobile in the morning and evening, and desktop during the day. Stock trading is an important task, and usually happens during the day so the software had to have a strong desktop presence. However, Nvestiv’s target market is younger and not professional stock traders. They would most likely trade outside of work hours so the interface needed to be designed for mobile use as well. https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/1595946785130-5BEC3XYZQGVKUGZGUCW3/20200728_072321.jpg Nvestiv https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/1595969385430-HHUM68BHZUDWYFRAEXM8/20200728_134455.jpg Nvestiv https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/1595948254623-9Z8KUWXS7XZ1MNVS2ZJG/NvestivWireframeResized.jpg Nvestiv https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/1596148012830-8GYZ99V7VG5BMEH1HF6Y/AIAssistants4.jpg Nvestiv Challenge #1: During my interviews, I found that people often don’t trust artificial intelligence. People often found the technology intimidating and dystopian. Solution: A mascot would endear users to the product and make the algorithm less intimidating. After trying out a few iterations, I created Cache, the adorable face of Nvestiv’s AI algorithmic system. Cache will not only endear the user to the technology, but will also encourage loyalty and forgiveness. https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/1595884071163-RE9S17MR7LWG4GFKW02C/The+Breakdown+Export2.jpg Nvestiv Challenge #2: People want visibility into what the algorithm is doing in order to trust the predictions, but they also don’t want to be bogged down by complicated computer science. Solution: A section on the suggestion detail page explains how Cache came up with its prediction in very simple terms. This way, users can feel more comfortable with the prediction, and are assured that the suggestion is coming from a mathematical process. https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/1596065174577-4G5Q6Z75C1GQJLRPEBNE/ChooseStocksDropDown.jpg Nvestiv Challenge #3: Investors need the ability to view and compare many different stock trends quickly. Solution: I included the ability to easily add, remove, and compare stocks, and toggle the moving average. This will allow the user to easily see all the data they need on one page. https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/1595878823653-LYUTK8FZPW6PWJOZY28Y/DetailsExport.jpg Nvestiv Challenge #4: There is a lot of data that goes into stock trading. Since the specific details are as important as the general information, they need to be easily accessible through the interface. Solution: I added the ability to hover or click anywhere on a line to get details, easily change time periods, as well as arrows to change money increments. Users can easily customize the interface to get the data they need. https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/1596145255620-NXXBPP09WNTSV07PK8QB/Screen+Shot+2020-07-30+at+2.39.56+PM.png Nvestiv Challenge #5: Include all the necessary data while having a clean, usable interface. Solution: Having lots of data in a small area means that the space needs to be used efficiently. Using sectioning, contrasting colors, negative space, and minimal text I created an easy to read dashboard that contains the most salient information. https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/1595963168507-3SWX2GK5R13B9PWDNGRA/NvestivExpandingGraph.gif Nvestiv Challenge #6: Lots of necessary statistics. All these numbers and data points make a page hard to read. Solution: The statistics are laid out neatly, and easy to read. All charts are expandable allowing the user to get all the statistics on the page, then expand the graph for a more detailed view of the analytics. https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/1596145602265-H5JJL38Q6TR9Y26QO5VT/Screen+Shot+2020-07-30+at+2.46.03+PM.png Nvestiv Challenge #7: Convince users that the AI predictions are trustworthy. Solution: Users can keep track of a model portfolio which would allow them to track its performance. The performance of the model portfolio would be compared to S&P 500 stock index. The difference between the two would be the quantitative value and the validity of Nvestiv. https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/1596229813122-9P6O4I4AGHDJK1MDF7HV/NvestiveDesktopFlow.gif Nvestiv https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/1596229408326-T9E83HSPHDK62AYIIZ37/NvestivTabletFlow.gif Nvestiv https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/1596227533326-DO24V1CVQ1VD8BRFM4PF/NvestiveMobileFlow4.gif Nvestiv https://www.designedbyolivia.com/crowdstreet daily 0.75 2022-12-19 https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/ca773476-011e-4906-8728-d40096f22d52/85712.png CrowdStreet https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/7ef53751-85af-4761-babd-e3818514ff58/85739.png CrowdStreet https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/4b6ef7a8-be9d-4441-a508-1d3783b3de0a/85742.png CrowdStreet https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/e892e148-74c9-45b1-9890-12843c4dd427/85743.png CrowdStreet https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/7bfbc222-ee7b-480c-b6ae-b316e22b5dba/85750.png CrowdStreet https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/ef24931d-60a8-41d9-bf98-932badd75c93/85751.png CrowdStreet https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/bcaca294-4622-4414-b539-b56f1a306d5b/85738.png CrowdStreet https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/5f2bf637-423f-470b-8383-ce7a038a7db0/85758.png CrowdStreet https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/47494ed2-9f14-439d-ae19-507ec1c25a55/1780.png CrowdStreet https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/a5bc84f4-0576-478a-84dc-b25bb80329de/1782.png CrowdStreet https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/af1b0b51-3746-468e-b063-143aa1c2fe48/1785.png CrowdStreet https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/bf99519c-6794-4c19-b975-37bd9d3d82b0/1699.png CrowdStreet https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/dd755c17-0516-4cfa-8176-43d77142a0ff/1789.png CrowdStreet https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/7e2e6de4-64c7-4861-bf7f-20550a87c0fd/1791.png CrowdStreet https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/2692145a-603e-44c1-83d6-2e3d6d298ac9/1793.png CrowdStreet https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/c8b73b47-b0d0-4310-895f-d4cb3e93f47a/1795.png CrowdStreet https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/50ff6605-d70a-44b8-9441-c0325044a68f/1713.png CrowdStreet https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/d43a971f-4222-496f-ad21-07a343e5321c/1696.png CrowdStreet https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/e2bf32b8-4a3d-40ec-8ea3-861b18819a09/MobileView.png CrowdStreet - CrowdStreet Onboarding Design Solutions https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/3e3b0327-50a2-4aed-bb3b-2db36da73a44/Desktop+HD.jpg CrowdStreet - Research Who is the user: People between the ages of 40-85, all genders, employed or retired with a college education. Competitive analysis: I compared onboarding, account creation, and investment flow for Cadre, Moonfare, FundRise, YieldStreet, AcerTrader, PeerStreet, Realty Mogul, EquityMultiple, HoneyBricks, Lex, and SeedInvest. I wanted to learn from the mistakes of others, and try to improve on their strengths. https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/7d113e02-0f34-4842-beb4-e0ebc66b3bbd/Screen+Shot+2022-12-19+at+2.27.13+PM.png CrowdStreet - User Interviews: In order to make any changes on the platform it was very important that I understand the current users as well as the new users. I reached out to many users with different persona demographics and experience with the app. It became clear that users resented having to fill out so much information and were confused about why we were asking so many questions. They also struggled to navigate the profile and account setup process, and were unsure what was required of them. https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/e98aa9ce-7867-4667-ac60-66316a7764eb/Kapture+2022-11-23+at+11.51.12.gif CrowdStreet Long forms vs step by step flow: The legacy design of the app didn’t lead the user to create a profile. When the user did eventually find their way there they were greeted with the long form of inputs and questions you can see on the left. https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/8ad91235-31a0-40e6-9fe8-79ff175223bd/Kapture+2022-11-23+at+12.53.36.gif CrowdStreet Once a profile was created the user wasn’t prompted to create an account. The account creation process consisted of long forms to navigate through and the user was left to decipher the requirements. https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/68dfd7af-1aa4-4ca3-8b66-3abf8d6423a4/85711.png CrowdStreet Goal #1: Guide new investors to create their profile while providing the option to come back to it after the app’s value is demonstrated. Solution: Immediately after signup, the user is lead into the profile creation flow with a subtle option to “skip”. The UI communicates to the user what to expect and what the options are, while encouraging them to continue with the profile creation flow. https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/bdb98dfc-ea24-4889-a0cc-8bbf57465680/86205.png CrowdStreet Goal #2: Reduce cognitive load Solution: Instead of filling out long, daunting forms the user has to find, there is now a step-by-step flow the user is guided through. This way, the user only has to take on one task at a time with a very clear next step. This flow allows the user to complete a long form with relative ease. https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/2550ece0-6b15-4cb2-be8d-d8c0cb81c72d/85730.png CrowdStreet Goal #3: Reduce user effort Solution: The legacy onboarding design requires a lot of time and effort for new investors. It also required the user to fill out a lot of duplicate information. As well as clearly defining next steps and managing expectations, I wanted to limit typing as much as possible. Why can’t signing up for an investment platform be like taking a Buzzfeed quiz? Instead of asking the user to fill out their account address after filling out their profile address (yes, they can be different), the user can now click a button instead for typing it out again. https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/74247d7b-20a0-4fad-9f7e-4e368a193583/85765.png CrowdStreet Goal #4: Maintain a clean, simple interface with complicated legal requirements Solution: When seeing a page, our eyes scan from left to right, or left and down. I designed each page so that the user would first focus on only the question and CTA, then would focus on the help section on the right if they need further guidance. The help text is purposely off to the side to not bog down the page with text or overwhelm the user. https://www.designedbyolivia.com/logos-and-art daily 0.75 2022-11-30 https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/fef6e76b-9181-4912-bd3b-6b312fd7dfaa/404Page.jpg Logos and Art https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/1bc67c6f-5ae4-42ff-a148-c84f806676af/Design+Guide.jpg Logos and Art https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/89c5498e-cf9a-4159-bb93-05d1add39dee/Untitled_Artwork+%2814%29.jpg Logos and Art https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/6ff3e9bf-1bc3-4931-b1f3-496d0792c039/CheckoutFlow.gif Logos and Art https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/81b33eaa-9c37-421a-af50-4e6b37455922/Design+Guide+Medical.jpg Logos and Art https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/082f56e6-412d-45ea-b221-fccdc987fd2e/Untitled_Artwork+%2815%29.jpg Logos and Art https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/ed49981a-39c3-42ba-853a-0c4a76943631/UserProfile.jpg Logos and Art https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/067a934d-ee82-4901-a9a6-0e0bb2cba1bb/Design+Guide+PV.jpg Logos and Art https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/f3ba0806-1732-4939-9c5b-43944f86bda9/Untitled_Artwork+%2813%29.jpg Logos and Art https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/6050ce45-41f0-488c-8ba0-0efc06b71c23/3d_Illustration.png Logos and Art https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/9600d6b1-334e-4047-baf3-3d7ccc4592a9/VA+Design+Guide.jpg Logos and Art https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/69812825-0c1d-445f-ba5a-228faa1d3503/Untitled_Artwork+%2816%29.jpg Logos and Art https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/442177b5-44e5-4fdf-aced-7ec0dfc72893/FlashMessage.jpg Logos and Art https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/656f5356-bde5-4230-9d51-36e32b9af84f/PlantOnboardingApp.jpg Logos and Art https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/a1752e9a-42e7-4e16-ae62-449778c54669/DirectMessaging.jpg Logos and Art https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/98046a94-2684-4761-a2c7-f95eb08587f1/MealKitPricing.jpg Logos and Art https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/6095b4a3-6235-4261-a4be-d3bb3bbcabab/Crowdfunding.jpg Logos and Art https://www.designedbyolivia.com/creditboost daily 0.75 2023-10-15 https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/ea279535-f7af-4756-bd07-f94007237605/Persona1.png CreditBoost https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/1e40f4c5-39a0-43f5-8960-3e558322b4e5/CBpage1.png CreditBoost https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/f1285c44-f230-4776-971f-4da48661a281/Persona2.png CreditBoost https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/23aa2af9-334f-450f-a4ac-3ed400dfe716/CBpage2.png CreditBoost https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/f598689e-5919-4e51-80cb-a6776f3d8b69/CBpage3.png CreditBoost https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/49002ddd-46a0-429f-9f95-c201a0a800fc/CBpage10.png CreditBoost https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/866865f3-965e-4eff-8fa9-74d2459cd4ec/CBpage4.png CreditBoost https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/56b08d13-379c-4190-8fec-057ecadc8c5e/CBpage11.png CreditBoost https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/9ffb8aab-789c-453c-b37c-f765955eb6db/CBpage6.png CreditBoost https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/45947a64-fc22-44d6-ae06-5f08ceb5650a/CBpage5.png CreditBoost https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/96311a2c-b014-4030-934a-0008a9c9111d/CBpage7.png CreditBoost https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/ce8aaf93-3e2c-4cff-8c94-7ac031340ec6/CBpage8.png CreditBoost https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/f851cf4e-ee4d-4f06-a585-06908b14a45c/Persona3.png CreditBoost https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/00ee16c7-1124-43bf-8690-bdf9265bd669/CBpage9.png CreditBoost https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/88c8ab1d-95d8-4656-819c-d0fa9ccd0c0d/Intro+Photo.png CreditBoost - CreditBoost Gamifying Credit Health https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/27bcab59-4342-4dc4-89be-4579c751c6ee/20201103_123315.jpg CreditBoost - User research In order to test the hypothesis we needed a trial group of users and a control group. The participants were chosen based on their credit status and loan approval likelihood. We would be following these specially chosen individuals through their credit journeys to see which (if any) gamification methods were motivating the educating users. https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/7fbef298-b8c6-4db2-a403-10d673ca7c73/CreditAppExport1.png https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/2e1be447-2c62-49fc-8797-883fe04d3328/LightOn.gif CreditBoost Ideation #1: Condense credit education into easy-to-understand portions Credit information is famously confusing and dry. We decided to test different ways of providing credit education to users. By giving users small, concise portions spread over multiple uses we found credit knowledge went up almost 30% and retention went up 45%. Gamified credit quizzes also had great results in testing, but didn’t end up in the MVP. https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/47ffd6b9-9bc4-44ca-95dd-8b0687e8e390/Badge+UI.png CreditBoost Ideation #2: Badges Badges are effective in gamification because they provide users with instant gratification and recognition for their accomplishments. When users earn a badge, they feel good about themselves and are more likely to continue using the gamified system. Badges are also effective because they are visually appealing and easy to understand. Users can quickly see what badges they have earned and how they can earn more. This makes badges motivating and keeps users engaged. https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/32fb1a9b-29f6-4614-a778-002da885802a/CreditUI_3.gif CreditBoost Ideation #3: 3D illustration and animation These are effective in motivating users because they can create a more immersive and engaging experience. When users see animated graphics, it can help them to better understand the content and feel more connected to the experience. This can lead to increased motivation and engagement. It can also create a sense of wonder and excitement to a normally dry process. https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/b27ea10a-893e-4354-860a-f20e5fa4a917/Notification+UI.png CreditBoost Ideation #4: Reminder Notifications Motivating push notifications and reminders can be a valuable tool for helping users achieve their goals. By reminding users of their goals, encouraging them to take action, providing social support, and making achieving goals more fun and rewarding, push notifications can help users stay motivated and on track. https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/478f7714-c378-405a-8e97-791b174af80b/Gift+UI.png CreditBoost Ideation #5: Rewards By working with our corporate partners we were able to offer users perks for reaching their milestones. Offering real world rewards like credit towards food delivery or local activities were added to the MVP to add a sense of instant gratification to milestones. This helped users stay motivated and made them more likely to achieve their credit goals. https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/c77c0fd4-1d63-4803-b215-80abd0b28cd1/reward+UI1.png CreditBoost Ideation #6: Remind users of real life goals When users have a specific goal in mind, they are more likely to stay motivated and take action to improve their credit score. For example, a user might set a goal to improve their credit score by 50 points in 6 months. This goal is specific, measurable, achievable, relevant, and time-bound. This type of goal is most likely to be effective in motivating the user to take action. https://www.designedbyolivia.com/web-design daily 0.75 2026-02-05 https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/1af3bab4-69f9-409e-82de-cff3a42838da/DesignIcon.png Web Design https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/fb8a4ae9-6505-4d03-b1a3-d3e323cb043b/CodeIcon.png Web Design https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/886be702-25a6-4076-9511-7765d90bb177/ImprovementIcon.png Web Design https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/bcfb4aeb-05f8-45db-95d1-ad3ad6160f4d/RN_Portfolio+%283%29.png Web Design https://www.designedbyolivia.com/eventure daily 0.75 2020-08-07 https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/1594248480838-ABZCPGY38XDSLDTA8TLH/EventurePerspectiveGrid.jpg Eventure - Eventure Designing an app that will take you places. https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/1594406894782-Z3QQZDAOFYJ5WPRDMZD7/EventureInterview.jpg Eventure - Research Who is the user: The target users are adults in the US, age 18-55, employed, all genders, living in a middle-size to large city. Interviews and competitive analysis: While doing research for this project, I performed a competitive analysis on similar products. I started with interviews. I wanted to know what people are using and what they think of the apps that are available. The top used products that were similar to the project were Eventbrite, Local, All Events, Nearify, ActivTouch, and Agenda Panda. The competitive analysis was based on the following heuristics: good and bad features, user reviews, design, and ease of use. By doing this research I was able to identify qualities that were important for the usability of the app. https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/1594229188556-HDTZHAUMFW2MSU0AVMIB/persona+chart.jpg Eventure https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/1594228610056-Y33YEPDOON41VCILOXY6/NewerEmpathyMap.jpg Eventure - Empathy Maps I used empathy maps to understand the mindset of the users as they try out the first iteration of the design. I chose to make these maps for the user groups with key differences, so that I could understand the needs and desires of a range of lifestyles. https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/1594158979448-6TXGEM9JPHG2YCKR4PO1/Journey+Map.jpg Eventure - User Journey Maps User journey maps are important for understanding a user’s process to find a product. I wanted to make sure that users were finding the product, and that they would keep using it once they had tried it. Often users have many choices of products and first time user experience is critical for an app’s success. https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/1594229326761-37H2V7W8CQWNJFVSUWPZ/20200628_110600.jpg Eventure - Prioritization Matrix Now that I knew more about the potential users, I could decide which features to include. I used a prioritization matrix to narrow down what is most important, and what would take the least effort. Any features with a high amount of effort and low user value wouldn’t be included in this iteration. https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/1594397974937-KF5ZEON3SELY9QDBW62N/MVP.jpg Eventure - Defining the MVP The next step was to map out the features and decide the minimum viable product (MVP). My goal was to identify the minimum features that would create a fully functioning, testable product. This pyramid diagram is a good visual diagram of what features should be included in an initial release. I wanted to make sure that the app not only has functional features, but was also a usable, well rounded product. https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/1594392658572-T24QO18JTX7CXIRROMI6/Sign+up.jpg Eventure - User Flows, Use Cases, User Journeys Now that I knew what features would be included, I could identify user end goals and map out how they would achieve those goals. This diagram shows the path users would take to log in or sign up with email and password. I find it helpful to picture the user’s path to complete tasks in order to streamline those processes. https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/1594392342093-J4MZMH94CPAG07BXH9WL/Eventure%2BSketch.jpg Eventure https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/1594406214271-8VUWI28GR9REAMUD4XVR/EventureDetailSketch.jpg Eventure https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/1594232517340-X25211T55SRJ3SS0BP51/wireframe+chart.jpg Eventure https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/1594400301545-2DGG8W54RDCXH3VCRBKD/EventAppPrototypes.jpg Eventure https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/1594243064091-YRMQ7197JKOYUOB1NV8Y/Screen+Shot+2020-07-08+at+2.16.39+PM.png Eventure https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/1594243483493-HCJT3D771DQ3A6AIUPZL/Screen+Shot+2020-07-08+at+2.22.20+PM.png Eventure https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/1594243584415-FJ4AH32R4ZC4PFUI1BAV/Screen+Shot+2020-07-08+at+2.25.37+PM.png Eventure https://images.squarespace-cdn.com/content/v1/5f048cfc99f2722d9b6f3b3a/1594250970609-A3HH2IDMIYGUME37N5P2/TicketFlow.jpg Eventure On the next round of tests, users took longer than expected to pull the tickets back up after they exited the page. If you’re in line to get into an event, the last thing you want is to have trouble finding the ticket. So, I added a ticket icon to the bottom bar. This links them to the My Tickets page, which sorts the tickets by date of event. Now the user can open the app and have their ticket up in two easy clicks.